Unified Communication is considered a suite of services comprised of Presence, IM and Collaboration deployed within the enterprise. With UC you may send a message via one service and receive a response via another- a concept that has reinvented the enterprise network for Cisco, Microsoft and other tech giants with portfolios comprised of big ticket hardware and software. But the combination of the social enterprise (2.0) and the emergence of the cloud is changing the the game in a revolutionary way.
The ultimate goal of UC is to integrate communications to maximize business processes, and we find that there are three core business-driven purposes:
- Enterprise Transformation
You’ll notice that these are also benefits of the Social Enterprise Networking play (aka Enterprise 2.0), which actually goes a bit further. We take for granted in a business world that wants to be 2.0, but often in reality lives simultaneously in 1.0 that users can waste countless hours sending multiple emails or making several calls with little response and will often consider it the norm.
Taking dynamic, tangible, real-time communications and centralizing them into a browser / intranet and making them accessible from any device, anywhere and at any time means that you get the benefits of cloud, and much more. Rather that emails, docs and CRM records being statically accessible as one way vehicles of communication, true enterprise collaboration, productivity and transformation are available without borders of any kind in a more dynamic way. Some of the most notable benefits include:
Better access to leadership and leadership messaging- blogs and even video broadcasts can be something that’s available to everyone in the organization, along with opinion polls
Reduction in costs for an extended period of time- no need for so many phone lines and Webex accounts with things like instant Google Hangouts within your intranet
Better response time from employees and teams- driving agility and revving competition
Centralization of processes and systems- social enterprise networking can often give access to everything a user needs in one interface, including training and knowledge management
Revitalization of corporate culture- bringing the team together and making everyone accessible, from onboarding to cheering on successes*
*One tip, though: ditch the hierarchies and embrace openness to drive adoption of your social tools in the enterprise
Unified Communications has made reaching and even communicating within the enterprise much easier and more predictable; but now that enterprise social networking has nearly instantaneous communication, enterprise engagement can truly be transformed.
If you have questions or an interest in intranets, enterprise social solutions and cloud transformation in general, please contact firstname.lastname@example.org